February – December: Move! Magazine agree to devote a double page spread to featuring a Positive Hero and telling their story. Move! is South Africa’s Number One Woman’s Magazine: with a reach reach of over 1.1 million readers every week
March – December: Billboards on Adderley Street – Cape Town’s main thoroughfare – feature messages of Hope by eight Positive Heroes
April: Formation of Positive Heroes’ UltraMarathon Team – Evelina Tshablala, Masibulele Gcabo and Willie Engelbrecht run the 56km Two Oceans Marathon
May: The UltraMarathon team triumphantly complete the 89kmComrades Marathon – their first as a team
June: UltraMarathon Team Captain Evelina Tshabalala is announced as the winner of Nike’s Gamechangers Competition. She wins by an unprecedented number of votes – demonstrating that Positive Heroes “is an organization that uses sport to promote social change for women in South Africa”.
October: Standard Bank sign on to sponsor Move! articles for 2010 bringing Sponsorship funds to the organization.
December: Richard Westoby and Steven Edwards hold an exhibition of Richard’s photographs and raise over R18,000 for Positive Heroes